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Guía de software Marketing Automation para B2B. Por Marketingland.com [Informe completo de 53 pgs.]
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<blockquote data-quote="Anonymous" data-source="post: 26465"><p>Publicamos informe de marketingland.com de marzo de 2016 en el que analiza las principales plataformas de marketing automation para empresas B2B así como las principales cuestiones a tener en cuenta a la hora de seleccionar software de este tipo.</p><p></p><p>El informe tiene la siguiente distribución:</p><p></p><p>Scope and methodology........................................................................................................2</p><p></p><p>B2B marketing automation market overview .......................................................................3</p><p></p><p>Table 1: B2B Marketing automation systems revenue (in US$ millions)............................3</p><p></p><p>Table 2: How is the budget for marketing technology changing at your company?........3</p><p></p><p>Table 3: How would you describe the availability and utilization of marketing technology at</p><p></p><p>your company? ........................................................................................................................... 4</p><p></p><p>Consolidating vendor market attracts flood of venture capital...........................................4</p><p></p><p>Table 4: Selected B2B marketing automation financial transactions,Zoiper Click2Dial 2014-2015 .............5</p><p></p><p>B2B marketing automation market trends............................................................................6</p><p></p><p>Trend #1: Marketing automation vendors enhance data-driven ad</p><p></p><p>capabilities via DMP acquisitions ........................................................................................6</p><p></p><p>Trend #2: Predictive analytics become the springboard to more personalized B2B</p><p></p><p>marketing approaches.........................................................................................................6</p><p></p><p>Trend #3: Expansive marketing automation ecosystem leads to integration,</p><p></p><p>strategy challenges..............................................................................................................7</p><p></p><p>Table 5: What would enable you to make better use of data technology in support of</p><p></p><p>marketing and advertising?...............................................................................................8</p><p></p><p>B2B marketing automation platform capabilities .................................................................8</p><p></p><p>Table 6: Selected B2B marketing automation platform capabilities...............................12</p><p></p><p>Choosing a B2B marketing automation platform ...............................................................13</p><p></p><p>The benefits of using B2B marketing automation...............................................................13</p><p></p><p>Recommended steps to making an informed purchase .....................................................13</p><p></p><p>Step One: Do you need a marketing automation platform?.............................................14</p><p></p><p>Step Two: Identify and contact appropriate vendors ........................................................15</p><p></p><p>Step Three: Scheduling the demo.....................................................................................16</p><p></p><p>Step Four: Check references, negotiate a contract...........................................................16</p><p></p><p>Conclusion.............................................................................................................................17</p><p></p><p>Vendor profiles .....................................................................................................................18</p><p></p><p>Act-On Software................................................................................................................18</p><p></p><p>Adobe Campaign..............................................................................................................21</p><p></p><p>Autopilot............................................................................................................................23</p><p></p><p>eTrigue...............................................................................................................................25</p><p></p><p>HubSpot ............................................................................................................................27</p><p></p><p>IBM Marketing Cloud (formerly Silverpop)........................................................................30</p><p></p><p>Infusionsoft........................................................................................................................32</p><p></p><p>Kahuna...............................................................................................................................35</p><p></p><p>Marketo .............................................................................................................................37</p><p></p><p>Oracle Eloqua....................................................................................................................39</p><p></p><p>Salesforce Pardot...............................................................................................................42</p><p></p><p>Salesfusion.........................................................................................................................45</p><p></p><p>Teradata Integrated Marketing Cloud...............................................................................47</p><p></p><p>Resources..............................................................................................................................49</p><p></p><p>Más información en <a href="http://www.erp-spain.com" target="_blank">http://www.erp-spain.com</a></p></blockquote><p></p>
[QUOTE="Anonymous, post: 26465"] Publicamos informe de marketingland.com de marzo de 2016 en el que analiza las principales plataformas de marketing automation para empresas B2B así como las principales cuestiones a tener en cuenta a la hora de seleccionar software de este tipo. El informe tiene la siguiente distribución: Scope and methodology........................................................................................................2 B2B marketing automation market overview .......................................................................3 Table 1: B2B Marketing automation systems revenue (in US$ millions)............................3 Table 2: How is the budget for marketing technology changing at your company?........3 Table 3: How would you describe the availability and utilization of marketing technology at your company? ........................................................................................................................... 4 Consolidating vendor market attracts flood of venture capital...........................................4 Table 4: Selected B2B marketing automation financial transactions,Zoiper Click2Dial 2014-2015 .............5 B2B marketing automation market trends............................................................................6 Trend #1: Marketing automation vendors enhance data-driven ad capabilities via DMP acquisitions ........................................................................................6 Trend #2: Predictive analytics become the springboard to more personalized B2B marketing approaches.........................................................................................................6 Trend #3: Expansive marketing automation ecosystem leads to integration, strategy challenges..............................................................................................................7 Table 5: What would enable you to make better use of data technology in support of marketing and advertising?...............................................................................................8 B2B marketing automation platform capabilities .................................................................8 Table 6: Selected B2B marketing automation platform capabilities...............................12 Choosing a B2B marketing automation platform ...............................................................13 The benefits of using B2B marketing automation...............................................................13 Recommended steps to making an informed purchase .....................................................13 Step One: Do you need a marketing automation platform?.............................................14 Step Two: Identify and contact appropriate vendors ........................................................15 Step Three: Scheduling the demo.....................................................................................16 Step Four: Check references, negotiate a contract...........................................................16 Conclusion.............................................................................................................................17 Vendor profiles .....................................................................................................................18 Act-On Software................................................................................................................18 Adobe Campaign..............................................................................................................21 Autopilot............................................................................................................................23 eTrigue...............................................................................................................................25 HubSpot ............................................................................................................................27 IBM Marketing Cloud (formerly Silverpop)........................................................................30 Infusionsoft........................................................................................................................32 Kahuna...............................................................................................................................35 Marketo .............................................................................................................................37 Oracle Eloqua....................................................................................................................39 Salesforce Pardot...............................................................................................................42 Salesfusion.........................................................................................................................45 Teradata Integrated Marketing Cloud...............................................................................47 Resources..............................................................................................................................49 Más información en [url]http://www.erp-spain.com[/url] [/QUOTE]
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