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Mensaje: <blockquote data-quote="Anonymous" data-source="post: 26748">Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers and leads with sales for execution.Advanced analytic functions include predictive analytics and campaign optimization.Basic campaign management functions include segmentation, campaign execution and campaign workflows.Advanced execution functions include loyalty management, content management, event triggering, and real-time decisioning and offer management in inbound and outbound environments.Digital marketing continues to integrate with campaign management, and it includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, email, video, mobile and social applications, point-of-sale terminals, interactive TV, digital signage, and kiosks. Más información en <a href="http://www.erp-spain.com" target="_blank">http://www.erp-spain.com</a></blockquote>